Sub-Title:
Transcreating an English language health resource to connect with a Hispanic audience
Client:
National Institute of Diabetes and Digestive and Kidney Diseases
NIDDK approached IQ Solutions with the mission to morph the Institute’s English-language brochure, Take Charge of Your Health, into something that would resonate with Latino teens. Promoting a healthier lifestyle for teens, the brochure is a valuable resource in encouraging teens to eat healthier and exercise. Using our expertise, we designed and developed a culturally appropriate, Spanish-language counterpart, ¡Hazte Cargo de Tu Salud! Community health educators and health care professionals use it as an educational tool with young Hispanics.