Sub-Title:
Communicating Addiction as a Brain Disease to the Hispanic Community
Client:
National Institute on Drug Abuse
External Link:
http://www.youtube.com/embed/EsLosRDcUk4
External Link No. 2:
http://www.nida.nih.gov/drugpages/psas.html
The National Institute on Drug Abuse (NIDA) had recently advanced the science-based platform that addiction is a brain disease. The Institute charged IQ Solutions with communicating this platform in a memorable campaign that would positively affect decisionmaking regarding illicit drug use, especially in Hispanic communities. To accomplish this, IQ Solutions combined the groundbreaking images NIDA produced during its research with a message devised by our Spanish-language and cultural experts.